#SilyAvaitUneSolutionCaSeSaurait, the hashtag of the campaign that jostles

04.12.2017: The launch of Altadeva was accompanied by a teasing campaign on social networks; back on a success!

For over a month, many of you have seen these 9 visuals accompanied by questioning hooks and a hashtag: #SilyAvaitUneSolutionCaSeSaurait.

The teasing campaign quickly spread to Facebook, Instagram, Linkedin or Twitter thanks to its visuals and its sometimes disturbing hooks. It was meant to awaken consciences, to question but never to feel guilty.
The hashtag #SilyAvaitUneSolutionCaSeSait would have been totally ironic, revealing the natural tendency of humans to give up the scale of a task that may seem insurmountable.
In total, the campaign generated more than 30,000 exhibitions across all networks and dozens of likes and comments. Obviously it surprised you and it's not over!

But if the plagues that affect humanity and that the campaign wanted to highlight are known to all, the solutions are less so.
And it is precisely Altadeva's role to identify the solutions that exist around the world and that could meet the basic needs of the poor. The platform brings them closer to identified needs and implements all means to bring these technologies -sometimes at a project stage- to the populations.

For you to better understand the difficulties raised by the campaign, the possible solutions and the way to overcome the obstacles, Altadeva's Team published a reveal minisite:
https://altadeva.org/SilyAvaitUneSolutionCaSeSaurait

Click on each of the visuals to discover their meaning and corresponding solutions, as affirmed by Altadeva's motto: "There are solutions and it will be known! ".

Photos credits: © Altadeva